See you on the pitch!


We prepared a women’s rugby recruitment campaign for the Czech Rugby Union. The campaign is intended mainly for secondary schools and universities, and has appeared not only in all cities where rugby clubs have women’s teams, but in many other cities as well. Each placard has two variants: a general one with a link to the Czech Rugby Union, and a second specific one with a link and contact information for the nearest rugby club. Thanks to everyone who got involved with the campaign, and especially to the women rugby players who took part in the photo shoot. They’re the best models!

creative team: Martin Charvát, Ondřej Souček, Ian Adams

photography: Miro Minarových

production: Petr Kulhavý, Milan Hrazánek

media: Denisa Rystonová, Face Up Media